A
GOOD QUESTION
by
Antonio C. Antonio
June
6, 2014
“How
would you popularize Landscape Ecology to the ignorant and illiterate?” is more
than just a question… it actually is a challenge in its purpose and objective.
I
seriously took up the challenge. At first, I was at a loss for ways and means to put my
finger on the right method in popularizing Landscape Ecology to the ignorant
and illiterate. I initially had some
ideas but was not too comfortable with them. So I did a quick survey to
gather more useable information.
The survey question was straight-forward: “Ano ang naiisip
mong paraan upang ipabatid sa mga hindi nakapag-aral ang Landscape
Ecology?” I was tempted to use “mangmang” and “ignorante” (as
translations for ignorant and illiterate) in the question but felt it was not
appropriate… so I chose “hindi napakag-aral” instead. Here are the
survey results:
In the conduct of the survey, I noticed that the respondents had a
tough time answering the question or making suggestion especially after they
are made aware that the “target” subjects are the illiterate and
ignorant. One elderly respondent, with her religiously veteran smarts,
offered an alternative: “Ipag-dasal na lang natin sila.”
The most suggested way was a Music Video on Landscape Ecology
(13%). But I felt that a music video was hard to conceptualize along the
lines of Landscape Ecology. It will also be a logistical and production
nightmare. Besides, I might only end up composing an environmental advocacy
song that will not be too effective in communicating Landscape Ecology to a
specific target audience. Another relatively popular suggestion was a
Cartoon/Animation film (7%). This may seem to be a good idea but
animation films are harder to make than comedy films with real
people/characters in it. The most practical and plausible way was a short
Comedy Film (10%) which also needs logistics and professional help to
accomplish. After the survey was done, I
could only conclude that popularizing Landscape Ecology will be a tough and
expensive undertaking. There has to be a
more structured way to accomplish any of the suggestions than making it an
individual undertaking.
The question also resulted in capturing this disturbing
information… a clear majority of 64% of the respondents actually had no
suggestions simply because they did not know what Landscape Ecology is all
about. This is another indicator on the level of knowledge and awareness
regarding Landscape Ecology. It shows that there really is an immediate
need to popularize Landscape Ecology not only limited to the illiterate and
ignorant but to a larger number of people.
Simplifying
things… mundane concerns for the environment are hard to communicate to a
larger segment of society. Landscape
Ecology, as a multi-disciplinary science, will be a harder sell. Mundane environmental concerns are already
hard to popularize to the educated and learned.
How much harder will it be to popularize Landscape Ecology to the ignorant
and illiterate?
Just
my little thoughts…
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